Account Executive, WCPO
Core
Sell multi-platform advertising solutions (broadcast TV and digital) to local and regional businesses and agencies to drive revenue growth.
Role type
Account Executive (Media Sales)
Builds
Advertising campaigns and media placements for local businesses
Domain
Local broadcast television and digital marketing
Required skills
Strategic account management, broadcast ratings analysis, digital execution, sales funnel management, CRM proficiency, needs analysis, presentation skills, copywriting, media avail negotiation
Preferred skills
BS/BA in related discipline, 2+ years proven sales success, strategic account management experience, broadcast ratings knowledge, digital execution experience
Technologies
Microsoft Office (Word, Excel, PowerPoint), Google Office (Sheets, Docs, Slides), virtual conferencing platforms (Zoom, WebEx, Teams, Skype)
Responsibilities
Prospect and secure appointments with advertisers, analyze customer needs using the Scripps Sales Process, negotiate program ratings and advertising rates, manage sales funnel via CRM, prepare and deliver presentations, contribute to creative campaign development, perform client services including copywriting and collection, maintain client relationships
Seniority
Individual Contributor, mid-level sales professional
