Account Executive, SMB Growth & Direct Response
Core
Drive revenue growth and market expansion by building partnerships with direct response agencies, performance marketers, and SMB clients to execute innovative cross-platform media solutions.
Role type
Account Executive (SMB Growth & Direct Response)
Builds
Performance-driven advertising products, cross-platform packages, and scalable activation models leveraging linear TV, CTV, and premium sports inventory.
Domain
Media & Advertising (Linear TV, Connected TV, Premium Sports)
Deliverable
product features
Required skills
Negotiation, relationship management with agencies and trading desks, performance marketing strategy, data analysis for campaign optimization, revenue target achievement, marketplace trend analysis
Preferred skills
Direct response or performance advertising experience, sports advertising and premium inventory monetization, programmatic buying platforms, attribution technologies, inventory management systems
Technologies
Microsoft Office, Excel, Word, PowerPoint, programmatic buying platforms, attribution technologies, inventory management systems
Responsibilities
Develop and maintain relationships with direct response agencies, performance marketers, SMB clients, mid-market advertisers, and trading desks; Identify client needs and craft tailored media solutions; Negotiate high-value complex DR and SMB partnership deals; Research and cultivate new business targets; Collaborate with internal teams to optimize campaign performance and yield; Educate clients on performance solutions and attribution technologies; Execute premium sports inventory sales strategies; Provide performance reporting and strategic recommendations.
Seniority
Mid-Senior, hands-on IC
