Sr. Account Manager, SMB Growth & Direct Response
Core
Strategic account management for SMB advertisers and agencies, delivering integrated media solutions across linear TV, digital, and streaming/CTV platforms to maximize campaign performance and drive revenue growth.
Role type
Senior Account Manager (Media & Direct Response)
Builds
Integrated media campaigns and strategic partnerships for SMB clients
Domain
Media Advertising / Direct Response / Streaming & CTV
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Account management, media planning and buying, campaign optimization, data analysis (CPA, CPL, ROAS), CRM proficiency, stakeholder management, strategic reporting
Preferred skills
National advertising landscape knowledge, agency structure understanding, end-to-end campaign oversight, revenue optimization strategies
Technologies
CRM platforms, analytics platforms, Microsoft Office
Responsibilities
Manage day-to-day execution and performance of assigned accounts and campaigns; Serve as primary contact for advertisers and agencies to understand business objectives and provide solutions; Partner with sales leadership on media plans, proposals, and account growth; Monitor campaign pacing and performance to implement optimization strategies; Analyze data to develop client-facing reports and strategic insights; Coordinate the full campaign lifecycle from proposal to reconciliation.
Seniority
Senior, hands-on IC
