Paid Media Strategist (Remote Canada)
Core
Client-facing role managing paid media strategies and campaigns for B2B SaaS/tech clients to maximize ROI.
Role type
Senior Account Strategist (Paid Media)
Builds
Custom paid media strategies and optimized advertising campaigns for mid-market and enterprise B2B accounts.
Domain
B2B Marketing / Digital Advertising
Required skills
Paid search and social advertising expertise, PPC campaign management, keyword research, ad copywriting, bid management, campaign optimization, data analysis, CRM management, client relationship management, strategic planning, budget management.
Preferred skills
Experience with B2B SaaS/tech clients, knowledge of programmatic campaigns, ability to translate data into stories, familiarity with AI and automation in marketing.
Technologies
Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, GA4, Excel, CRM systems, Zoom, Slack.
Responsibilities
Oversee and lead a collection of Paid Media accounts, serve as direct support to client contacts, build strategies for clients each quarter, create and optimize budgets for paid media campaigns, execute and optimize PPC advertising campaigns across multiple platforms, confirm lead routing accuracy within a CRM, drive referrals via client relationships.
Seniority
Senior, hands-on IC