Paid Media Manager (Remote US)
Core
Client-facing Paid Media Strategist managing B2B SaaS/tech accounts, building custom strategies, and optimizing PPC campaigns across Google, Facebook, and LinkedIn to maximize ROI.
Role type
Senior Account Strategist (Paid Media)
Builds
Custom paid media strategies and optimized PPC campaigns for B2B clients
Domain
B2B Marketing / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search and paid social campaign management, keyword research, ad copywriting, bid management, campaign optimization, CRM lead routing, data analysis (Google Analytics, GA4, Excel), budget management
Preferred skills
Experience with mid-market or enterprise accounts, SaaS industry knowledge, AI/automation trend awareness
Technologies
Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, GA4, Excel
Responsibilities
Oversee and lead a collection of Paid Media accounts, serve as direct support to client contacts, build strategies for clients each quarter, execute and optimize PPC advertising campaigns across multiple platforms, confirm lead routing accuracy within a CRM, drive referrals via client relationships
Seniority
Senior, hands-on IC