Senior Digital Marketing Analyst
Core
Analyze marketing campaign performance across digital channels, websites, and CRM systems to drive revenue and optimize marketing operations.
Role type
Senior Digital Marketing Analyst
Builds
Dashboards, reporting systems, and predictive insights for marketing teams and leadership
Domain
Mortgage/Financial Services + Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Data analytics, Data visualization, SQL, Snowflake, Google Analytics, CRM analytics, AI/ML tools, Excel, Marketing attribution modeling, A/B testing
Preferred skills
Mortgage industry experience, Marketing automation, Social media analytics, Tag management
Technologies
Sigma, Looker Studio, Snowflake, Google Analytics, Total Expert, Cube, LO One, Encompass, Blend, Taylor, Verse AI, Vidyard
Responsibilities
Develop and maintain dashboards in Sigma, Excel, and Looker Studio using Snowflake data; Track KPIs and generate ad-hoc reports on campaign performance; Analyze user engagement and conversion rates across email, SMS, and web channels; Support marketing attribution modeling and A/B testing; Present data findings and strategic recommendations to senior leadership; Ensure data governance, hygiene, and integrity across marketing systems.
Seniority
Senior, hands-on IC