Sr Digital Marketing Analyst
Core
Drive strategy and execution for Web and Paid Digital channels to optimize performance, guide investment decisions, and improve customer acquisition and engagement.
Role type
Senior Digital Marketing Analyst
Builds
Reports, dashboards, data summaries, and marketing forecasts for Web and Paid channels
Domain
Digital Marketing / Financial Services
Deliverable
dashboards & analysis
Required skills
SQL, Google Analytics, Google Tag Manager, Segment, Heap, BigQuery, Tableau, Excel, Google Sheets, analytical thinking, business judgment
Preferred skills
Salesforce or CRM software familiarity
Responsibilities
Partner cross-functionally to drive digital channel strategies; optimize website and paid channel effectiveness; build reports and dashboards for decision making; oversee and analyze channel experiments; develop marketing forecasts for spend, efficiency, and LTV; identify improvement opportunities and lead execution of recommendations; partner with Finance to build CAC/LTV models
Seniority
Senior, hands-on IC