Data Analyst, Marketing
Core
Partner with US and international teams to build automated marketing reports, conduct ad-hoc analyses for scaling opportunities, and deliver experimentation studies to optimize revenue and customer lifetime value.
Role type
Senior Marketing Data Analyst (Performance & Lifecycle)
Builds
Automated marketing KPI dashboards, experimentation frameworks (Geo-Lift, MMM, Brand Lift), and data-driven customer lifecycle programs.
Domain
E-commerce / Retail / Performance Marketing
Deliverable
dashboards & analysis
Required skills
SQL, data visualization (Tableau/Looker/Power BI/Mixpanel), statistical analysis, A/B testing, Python or R, data governance (GDPR), cross-functional collaboration
Preferred skills
Geo-lift testing across Europe, multi-category e-commerce experience, performance marketing attribution, CRM measurement, data storytelling
Technologies
SQL, Tableau, Looker, Power BI, Mixpanel, Python, R
Responsibilities
Develop and maintain automated reports for Marketing KPIs (LTV/CAC, ROAS, channel performance); Conduct ad-hoc analyses to identify channel inefficiencies and scaling opportunities; Partner with Product/Engineering to deliver experimentation and incrementality studies; Implement data quality and governance best practices; Translate complex data into actionable insights for technical and non-technical audiences.
Seniority
Senior, hands-on IC
