Sr. Marketing Intelligence Analyst
Core
Tactical data and analytical partner to the Strategic Marketing Team, translating complex data into actionable recommendations to drive revenue and improve client experience.
Role type
Senior Marketing Intelligence Analyst
Builds
Self-service marketing dashboards, attribution models, customer segmentation analyses, and performance reports for strategic marketing leadership.
Domain
Mortgage lending / Digital marketing analytics
Deliverable
Dashboards & analysis
Required skills
SQL, Python or R, business intelligence platforms (Sigma, Tableau, Power BI), marketing mix modeling, statistical hypothesis testing, data privacy regulations (GDPR, CCPA), cloud data warehouses (Snowflake)
Preferred skills
Attribution modeling, marketing mix modeling, customer data platforms, AI/ML tools for workflow optimization
Technologies
Snowflake, Google Analytics 4, Google Ads, Meta Ads Manager, CRM systems, Claude, Microsoft Copilot
Responsibilities
Analyze marketing performance across paid, owned, and earned channels to identify trends and opportunities. Evaluate ROI across campaigns to recommend investment concentration. Design and maintain self-service dashboards for non-technical stakeholders. Build and maintain attribution models to evaluate channel contribution. Develop customer segmentation and cohort analyses for targeting strategies. Support A/B and multivariate test design and analysis. Partner with vendors and engineers to resolve data quality issues and document lineage.
Seniority
Senior, hands-on IC