Marketing Insights Analyst
Core
Marketing Business Analyst owning clarity and rigor around B2B marketing investment, pipeline, and ROI to inform future spend decisions.
Role type
Senior Marketing Business Analyst (B2B SaaS)
Builds
Executive reporting, ROI models, and automated dashboards for marketing performance.
Domain
B2B SaaS marketing analytics and data infrastructure
Deliverable
dashboards & analysis
Required skills
SQL, cloud data warehouses (Snowflake/BigQuery/Redshift), BI tools (Looker), Salesforce, marketing automation (Marketo), B2B SaaS metrics, business judgment, problem structuring
Preferred skills
Python/R, multi-touch attribution, experiment design, predictive modeling, modern data stack familiarity
Technologies
Fivetran, BigQuery, Looker, SFDC, Demandbase, Bizable, Marketo, Google Suite, Snowflake, Redshift
Responsibilities
Own weekly/monthly business review materials and narrative; diagnose pipeline trends and campaign anomalies; design models to quantify marketing program impact; analyze marketing experiments (A/B tests); build automated dashboards and alerting for KPIs; partner with Marketing Ops and data engineering on data quality and taxonomy
Seniority
Senior, hands-on IC