Principal, Marketing Analytics
Core
Architecting the long-term vision for a global marketing data ecosystem, defining attribution frameworks, and driving capital allocation strategy for a B2B SaaS company.
Role type
Principal, Marketing Analytics (Strategy & Architecture)
Builds
Global marketing data ecosystem, predictive attribution models, and macroeconomic forecasting frameworks.
Domain
B2B SaaS, Marketing Analytics, Data Science
Deliverable
production ML models | dashboards & analysis
Required skills
Architect-level attribution modeling (MTA, MMM), predictive modeling (LTV, churn), macro-funnel analysis, data stack architecture (dbt, Snowflake), enterprise CRM integration (Salesforce, HubSpot), executive communication, AI/automation strategy
Preferred skills
Asynchronous communication, self-driven documentation, mentorship of senior analysts
Technologies
dbt, Snowflake, Salesforce, HubSpot, Sigma, Tableau, Looker
Responsibilities
Own and evolve the architectural vision for Remote's attribution logic; Architect and maintain advanced Customer Lifetime Value (LTV) and predictive churn models; Partner with finance and marketing leadership to drive annual and quarterly planning; Establish the global standard for measuring non-paid marketing initiatives; Analyze the end-to-end B2B funnel to identify systemic friction points; Act as the ultimate authority on marketing data integrity; Mentor senior analysts and foster a culture of analytical excellence
Seniority
Principal, hands-on IC with massive cross-functional influence