Head of Marketing Data and Measurement
Core
Build and lead the data infrastructure, analytics practice, and measurement framework that powers every marketing decision at ID.me, connecting marketing investment to business outcomes across consumer, enterprise, and government verticals.
Role type
Founding leadership Head of Marketing Data & Measurement
Builds
Marketing data stack, attribution models, performance dashboards, and CDP implementation for a digital identity platform
Domain
Digital Identity / SaaS / Marketing Technology
Deliverable
production ML models | dashboards & analysis | infrastructure
Required skills
Marketing attribution modeling, SQL, cloud data warehousing, BI dashboarding, CDP implementation, cross-functional partnership, executive storytelling
Preferred skills
B2C and B2B GTM experience, ABM data infrastructure, rebuilding immature data functions, identity resolution
Technologies
Salesforce, Braze, LinkedIn Campaign Manager, Google Analytics, Snowflake, BigQuery, Looker, Tableau, Contentful, Ninetailed, Optimizely, Statsig, 6sense, Clearbit, Demandbase
Responsibilities
Design end-to-end marketing measurement framework including multi-touch attribution and media mix modeling; rebuild Salesforce campaign-to-opportunity attribution workflow; build unified marketing performance dashboards; define and operationalize marketing KPIs; lead quarterly marketing performance reviews; own marketing data stack and CDP implementation; build revenue contribution models; partner with Data Engineering and RevOps; serve as internal center of excellence for marketing analytics
Seniority
Senior, hands-on IC with leadership responsibilities