Director Loyalty & Omnichannel Growth
Core
Own the B2B2C loyalty ecosystem for Alastin, driving engagement, retention, and revenue across field practices and consumers through loyalty programs, digital experiences, and data.
Role type
Director, Loyalty & Omnichannel Growth
Builds
B2B and B2C loyalty programs, omnichannel roadmap, 360-degree customer-data strategy, and CRM strategy.
Domain
Medical aesthetics / Dermatology / B2B2C
Required skills
Omnichannel strategy, Loyalty program management, CRM strategy, Customer analytics, Financial modeling, Go-to-market execution, Predictive analytics, Segmentation, Lifetime value modeling, Cross-functional leadership, Budget management
Preferred skills
Field sales organization experience, Beauty/Skincare/Medical aesthetics industry experience, Technical analytics (SQL, Python/R, cloud analytics, BI), Marketing-mix modeling, Incrementality measurement
Technologies
CRM systems, Customer data platforms, B2B commerce systems, Digital marketing tools, Loyalty platforms, SQL, Python, R, Cloud analytics, BI workflows
Responsibilities
Launch and own end-to-end B2B and B2C loyalty programs; Lead omnichannel and CRM strategy; Run program management and delivery; Direct agency partners; Apply analytical depth for decision-making; Equip field reps; Align budgets and roadmaps with senior leadership.
Seniority
Director, hands-on leadership