Senior Manager, Brand Strategy
Core
Leads the development and stewardship of Norwegian Cruise Line's brand strategy, positioning, and messaging to strengthen brand equity and drive consumer demand.
Role type
Senior Manager, Brand Strategy
Builds
Brand strategy frameworks, messaging architectures, and strategic briefs for cruise line operations
Domain
Hospitality / Cruise Industry / Brand Management
Deliverable
product features
Required skills
Brand strategy development, consumer insights synthesis, market intelligence analysis, strategic framework creation, cross-functional leadership, brand governance, external partner management, performance monitoring
Preferred skills
None stated
Technologies
None stated
Responsibilities
Lead the development, evolution, and governance of brand strategy and messaging architecture; Define audience, positioning, and messaging strategies; Synthesize consumer insights and market dynamics into actionable recommendations; Develop strategic briefs and brand narratives; Serve as a strategic partner to Creative, Marketing, and Commercial teams; Provide leadership and oversight for brand campaigns; Steward brand guidelines and governance frameworks; Evaluate creative concepts and customer experiences; Lead relationships with external brand and research partners; Monitor brand performance and marketplace trends; Foster cross-functional alignment among stakeholders
Seniority
Senior, hands-on IC with leadership responsibilities
