Senior Brand Commercialisation Manager
Core
Senior strategic role shaping commercialisation of Disney brands and franchises across EMEA, translating global strategies into regional plans to drive audience engagement and commercial growth.
Role type
Senior Brand Commercialisation Manager
Builds
Regional brand commercialisation strategies, channel plans, and integrated go-to-market initiatives for Disney franchises.
Domain
Consumer Products, Entertainment, Brand Licensing, Retail
Deliverable
product features
Required skills
Brand management, commercial licensing, financial acumen, consumer insights analysis, cross-functional collaboration, strategic storytelling, EMEA market knowledge, P&L delivery, stakeholder influence
Preferred skills
Experience in large international/matrix organisations, physical or digital marketing, visual sales tools, data-driven decision making
Technologies
Visual sales tools, financial analysis tools
Responsibilities
Lead development and execution of EMEA brand commercialisation strategies; Identify growth opportunities using consumer insights and market data; Partner with cross-functional teams to align priorities and deliver brand strategies; Contribute to global brand strategy development; Unlock opportunities across marketing, content, and non-commercial partnerships; Integrate licensing, publishing, games, and DTC retail into brand plans; Track and report brand KPIs and financial performance; Represent brands across DCP EMEA to support sell-in and local implementation; Ensure teams have necessary rights, style guides, and branding assets.
Seniority
Senior, hands-on IC
