Brand Manager (12 month Contract)
Core
Drive consumer demand and brand equity for a specific LEGO portfolio by converting market insights into creative marketing initiatives and commercial strategies.
Role type
Brand Manager (Consumer Goods)
Builds
Marketing campaigns, media strategies, and commercial partner relationships for assigned LEGO themes/audiences.
Domain
Consumer Goods / Toys / Brand Marketing
Deliverable
product features
Required skills
Consumer goods brand management, commercial competence, brand growth metrics analysis, cross-functional collaboration, data-driven decision making, budget planning, competitor analysis, media strategy development.
Preferred skills
Experience with S&OP planning, pricing strategy, global brand network participation, presentation skills.
Technologies
Data analytics tools, media planning platforms, S&OP systems.
Responsibilities
Develop and implement innovative marketing plans grounded in consumer insights; Lead commercial partner relationships and media strategies; Plan and run budgets for multiple brands and campaigns; Conduct weekly analysis of product performance and implement short-term tactics; Participate in S&OP planning and consumer sales recommendations; Collaborate with Sales, Operations, and Business Intelligence to align audience strategies.
Seniority
Mid-Senior, hands-on IC