Manager Brand Insights & Measurement
Core
Lead global brand tracking programs and strategic research to measure brand health, equity, and performance, translating insights into executive-ready strategies for a healthcare leader.
Role type
Manager, Brand Insights & Measurement
Builds
Global brand tracking programs, measurement frameworks, and strategic roadmaps for brand performance
Domain
Healthcare / Brand Strategy / Market Research
Deliverable
dashboards & analysis
Required skills
Brand equity measurement, qualitative and quantitative research methodologies, brand tracking program leadership, strategic research design, cross-functional collaboration, executive storytelling
Preferred skills
Global brand strategy definition, healthcare industry background, advanced segmentation and U&A studies, brand performance dashboard experience
Technologies
Brand performance dashboards, analytics outputs
Responsibilities
Lead global brand tracking programs (awareness, consideration, trust, reputation); Define and evolve brand health KPIs and measurement frameworks; Analyze brand performance trends and identify drivers of equity growth; Design and execute strategic research (qualitative and quantitative); Translate insights into strategic recommendations and roadmaps; Partner cross-functionally with Marketing, Communications, and Analytics; Connect brand metrics to business outcomes; Embed insights into campaigns and customer experiences; Deliver executive-ready storytelling to influence leadership decisions
