Sr. Brand Manager
Core
Strategic brand builder evolving OLG's Enterprise Brand to create authentic connections with customers and drive growth across Ontario.
Role type
Senior Brand Manager (Strategic)
Builds
Enterprise brand strategy, social strategy, and integrated marketing programs
Domain
Gaming & Lottery (Ontario)
Deliverable
product features
Required skills
Strategic brand development, social media strategy, integrated marketing program execution, consumer insights synthesis, stakeholder influence, cross-functional leadership, performance data analysis, cultural trend identification
Preferred skills
MBA, experience managing external agencies, concept development and testing
Technologies
Social media platforms, marketing analytics tools
Responsibilities
Own strategic development of the 'Believability in Winning' platform; Lead evolution of Enterprise Social Strategy; Develop integrated programs leveraging cultural moments and creator partnerships; Translate consumer insights into actionable brand strategies; Establish measurable objectives and KPIs for brand programs; Partner with cross-functional teams to deliver integrated customer experiences
Seniority
Senior, hands-on IC