Senior Marketing Manager, Strategic Accounts
Core
Senior marketing business partner to Strategic Accounts Sales VPs, developing account-specific marketing strategies, ABM plans, and executive communications to drive customer growth and retention.
Role type
Senior IC strategic account marketing manager
Builds
Account-based marketing (ABM) strategies, executive presentations, value propositions, and engagement plans for key healthcare customers
Domain
Healthcare / Pharmaceutical / Life Sciences
Deliverable
product features
Required skills
Account-based marketing (ABM), strategic account planning, executive communications, sales enablement, market research, competitive intelligence, event management, stakeholder management
Preferred skills
Healthcare/pharma distribution experience, CRM/marketing automation proficiency, AI-enabled marketing tools, matrixed organization experience
Technologies
CRM, marketing automation platforms, sales enablement platforms, AI-enabled marketing tools
Responsibilities
Develop and execute ABM strategies for strategic accounts; Create executive-level narratives and presentations; Partner with sales on priority customer pursuits; Lead marketing strategy for strategic account events and sponsorships; Measure effectiveness of account marketing activities; Translate complex capabilities into clear customer value propositions
Seniority
Senior, hands-on IC
