Product Marketing Manager
Core
Own inbound and growth product marketing strategy for AI-powered healthcare solutions, defining GTM for Mid-Market and Enterprise segments.
Role type
Product Marketing Manager (B2B SaaS)
Builds
GTM strategy, value propositions, sales battlecards, and market narratives for healthcare verticals.
Domain
Healthcare (Dental, Optometry, Veterinary, Medical) + B2B SaaS
Deliverable
product features
Required skills
GTM strategy, market research, buyer journey mapping, competitive intelligence, technical writing, cross-functional leadership
Preferred skills
Mid-market/Enterprise SaaS experience, vertical experience in Dental or Vet, CRM/data analysis tools, lifecycle marketing
Technologies
CRM tools, survey/interview recording tools, data analysis tools, internal enablement tools
Responsibilities
Define GTM strategy for Mid-Market and Enterprise segments; Develop tailored value propositions for executive-level buyers; Collaborate with clients to assess ROI and create success stories; Map enterprise buying committees and build strategic messaging; Partner with Sales leaders to provide market insights and talk tracks; Conduct research on industry trends and competitive landscape.
Seniority
Mid-Senior, hands-on IC
