Vertical Strategist, Retail/QSR
Core
Develop category-specific advertising solutions and audience-led narratives for Retail and QSR advertisers using Yahoo's omnichannel media and commerce data.
Role type
Senior IC vertical strategist (Retail/QSR)
Builds
Tailored advertising proposals, client narratives, and data-backed pitch decks for Retail and QSR brands.
Domain
Digital advertising, Retail media, Quick Service Restaurant (QSR) marketing
Deliverable
product features
Required skills
Retail advertising strategy, shopper marketing, omnichannel media planning, QSR promotional strategy, data literacy (shopper insights, foot traffic, search intent), generative AI tool usage, persuasive copywriting, RFP response management
Preferred skills
Revenue growth via shopper/co-op media, building reusable proposal frameworks and AI prompts for sales enablement
Responsibilities
Lead RFP responses for retail and QSR clients, craft audience-led narratives leveraging Yahoo's scale, collaborate with sales teams on strategic outreach, coordinate with creative and editorial teams for campaign mockups, manage multiple fast-paced RFP timelines, integrate AI-assisted workflows into pitch preparation
Seniority
Senior, hands-on IC
