Client Services Sr Account Specialist
Core
Manage and grow key advertiser accounts by serving as the primary point of contact for campaign lifecycle inquiries, providing strategic insights, and driving revenue growth.
Role type
Senior Client Services Account Specialist (Programmatic Advertising)
Builds
Long-term client relationships and campaign performance on Yahoo DSP
Domain
Digital Advertising / Programmatic Buying
Deliverable
client delivery
Required skills
Account management, campaign optimization, data analysis, consultative selling, stakeholder management, training delivery, product feedback integration, AI tool utilization
Preferred skills
Experience with generative AI/LLMs for reporting and workflow automation, familiarity with Canadian media landscape
Technologies
Yahoo DSP, Google Suite, Microsoft Excel, Claude (AI)
Responsibilities
Serve as advertiser point-of-contact for all campaign-related inquiries from start to finish of the campaign lifecycle by owning tasks and leveraging support teams. Lead a portfolio of accounts, operating as a "small business owner" to grow clients' business. Become an expert on the Yahoo DSP and demonstrate proficiency across the Yahoo product and feature suite, including but not limited to Programmatic Display, Advanced TV, Native, DOOH, OLV, Commerce Media, and other emerging channels. Collaborate effectively with Sales, Associate Client Services & other job functions to develop and grow existing accounts and achieve client goals and objectives. Develop and cultivate relationships with brand and agency clients as a consultant to their business. Monitor and influence campaign delivery and performance, troubleshoot and escalate delivery and performance issues, and provide optimization and up-selling opportunities for campaigns. Develop and provide Strategic Insights, Campaign Wrap-ups, and/or Quarterly Business Reviews to client(s). Own the training plan for new clients as well as continued training for existing clients. Represent client needs by providing feedback to Product Solutions to identify and define features, integrations, and product improvements. Able to lead and be proactive, not just manage tasks; think multiple steps ahead to move an account forward. Leverage AI tools (such as Claude) to analyze DSP performance reporting, synthesize campaign data, and uncover actionable optimization insights for client accounts. Utilize AI-assisted workflows to draft client presentation decks (including QBRs and campaign wrap-ups) and organize follow-up tracking for incremental client pitches. Identify opportunities to replace manual administrative tasks with automated or AI-enabled workflows, continually improving daily operational efficiency.
Seniority
Senior, hands-on IC