Lifecycle Strategy, Senior Manager
Core
Define and scale end-to-end lifecycle strategies across channels to drive customer retention, reactivation, and growth for Yahoo's portfolio of products.
Role type
Senior Manager, Lifecycle Strategy (Individual Contributor)
Builds
Scalable lifecycle frameworks, journey maps, trigger rules, and AI-assisted targeting logic for CRM, in-product, and paid media channels.
Domain
Digital Marketing / Customer Lifecycle Management / AI-Augmented Strategy
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Multi-channel lifecycle strategy design, CRM and marketing automation expertise, experimentation and optimization methodologies, AI tool integration for segmentation, cross-functional partnership, strategic autonomy, performance analysis, team mentorship
Preferred skills
Experience with generative AI for strategic briefs and persona mapping, predictive modeling logic, ambiguous environment navigation
Technologies
CRM platforms, marketing automation tools, paid media platforms, generative AI systems (e.g., Gemini), predictive modeling tools
Responsibilities
Own lifecycle strategy for key customer journeys from engagement to retention; Define scalable lifecycle frameworks and messaging strategies; Identify growth opportunities using behavioral signals; Partner with execution teams for cohesive delivery; Implement AI-driven efficiencies in strategy workflows; Orchestrate automated trigger rules and predictive modeling; Ensure consistent messaging across channels; Influence channel mix decisions; Collaborate with Analytics on success metrics; Work with Product/Engineering on in-product moments; Translate business objectives into strategy briefs; Provide strategic guidance on testing frameworks; Own lifecycle performance analysis; Lead experimentation efforts; Mentor junior strategists
Seniority
Senior Manager, hands-on IC with mentorship responsibilities