Senior Manager, Customer Lifecycle
Core
Lead lifecycle marketing strategy to optimize and grow customer lifecycles, driving engagement, retention, reactivation, and lifetime value through data-driven personalized experiences.
Role type
Senior Manager, Customer Lifecycle
Builds
Always-on lifecycle automations, customer incentive and promotional strategies, and scalable CRM campaigns.
Domain
Sports betting and mobile gaming
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, CRM program ownership, data-driven decision making, predictive model application, marketing investment optimization, cross-functional partnership, modern CRM/Martech platform familiarity, forecasting and planning
Preferred skills
Experience in heavily regulated industries, avid interest in sports and sports betting
Technologies
Modern CRM platforms, Marketing Technology (Martech) platforms, Predictive models
Responsibilities
Lead lifecycle marketing strategy to drive engagement, retention, reactivation, and customer lifetime value; Own performance of always-on lifecycle automations and optimize targeting/offer strategy; Develop and evolve customer incentive and promotional strategies; Drive strategies to increase participation across lifecycle programs; Partner with Data Science to leverage predictive models for targeting and personalization; Collaborate cross-functionally with CRM Ops, Martech, Product, and Creative teams to deliver scalable campaigns
Seniority
Senior, hands-on IC with people management