Sr. Director, Marketing
Core
Develop and execute integrated national and local marketing strategies, campaigns, and programs to drive brand growth, revenue achievement, and market share expansion for a franchise system.
Role type
Senior Director, Marketing (Strategy & Leadership)
Builds
National brand equity, local franchise performance, and integrated marketing programs
Domain
Home services / Franchise systems
Deliverable
product features
Required skills
Strategic marketing planning, budget management, franchise coaching, cross-functional leadership, data-driven decision making, team mentorship
Preferred skills
MBA, franchise system experience, national advertising fund management, multi-location organization leadership
Technologies
CRM, Analytics platforms, Digital marketing tools
Responsibilities
Develop annual and three-year marketing strategies; manage national marketing budgets and evaluate ROI; coach franchise owners on local marketing plans; lead and develop marketing teams; partner with senior leadership on go-to-market objectives; oversee marketing communications and content development; analyze marketing performance data.
Seniority
Senior, hands-on IC with leadership responsibilities