Marketing Manager
Core
Own 360° marketing plans and execution for Mindspace across key European markets to drive brand awareness, lead generation, and commercial growth.
Role type
Senior Marketing Manager (International)
Builds
360° marketing campaigns, go-to-market plans for new locations, sales enablement materials, and demand generation pipelines.
Domain
Flexible workspace / Hospitality / B2B & B2C
Required skills
International marketing strategy, 360° campaign execution, digital marketing, online advertising, lead generation, B2B/B2C marketing, commercial mindset, multi-market adaptation, PR/media relations, agency management, CRM proficiency, analytical capabilities, ROI measurement
Preferred skills
Experience with Salesforce or HubSpot, conference and trade show management, content creation
Technologies
Salesforce, HubSpot
Responsibilities
Own marketing strategy and execution for key Mindspace markets and locations across Europe; Build and execute 360° annual and quarterly marketing plans based on commercial priorities; Generate high-quality leads and support customer acquisition through online and offline campaigns; Partner closely with Sales to ensure marketing activity supports pipeline, occupancy and revenue goals; Manage campaigns across digital, performance, brand, PR, partnerships, events, community and offline channels; Lead go-to-market activity for new locations and offerings; Manage local marketing budgets and continuously optimize investment based on performance and ROI; Identify, engage and manage agencies, vendors and local partners; Drive Mindspace's presence at relevant conferences, trade shows, ecosystem and industry events; Develop high-quality marketing and sales enablement materials; Gather market and customer insights from local teams and translate them into smarter marketing decisions; Track campaign and funnel performance, using data to continuously improve results.
Seniority
Senior, hands-on IC
