Market Development Specialist
Core
Support proactive business development and optimize the end-to-end lead management process for the Process Automation business in process industries.
Role type
Senior Marketing Development & Analytics Specialist
Builds
B2B sales pipeline and lead conversion for process industries automation solutions
Domain
Industrial Automation / Process Industries (Mining, Metals, Cement, Pulp & Paper)
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Lead lifecycle management, B2B customer journey mapping, Salesforce CRM administration, Power BI data visualization, AI use case translation, funnel performance analysis, data governance, stakeholder alignment, campaign intent analysis
Preferred skills
AI/automation tool exposure, analytics tool certifications
Technologies
Salesforce, Power BI, Monday.com, Google Analytics
Responsibilities
Optimize lead management from capture to opportunity creation, analyze lead behavior and campaign performance, monitor funnel metrics (MQL/SQL/pipeline), ensure data quality in CRM systems, act as AI subject-matter resource, share best practices on analytics and automation, support strategic campaign execution
Seniority
Senior, hands-on IC