Sr. Business Systems Analyst - Salesforce & Marketo
Core
Senior Business Systems Analyst leading end-to-end analysis for Salesforce CRM and Marketo marketing automation platforms.
Role type
Senior Business Systems Analyst (Salesforce & Marketo)
Builds
Scalable CRM and marketing automation solutions for enterprise healthcare clients.
Domain
Healthcare / CRM & Marketing Automation
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Requirements gathering, stakeholder coordination, business process modeling, functional/technical requirements translation, UAT strategy, impact analysis, data analysis, solution evaluation, process optimization, enterprise architecture alignment, data governance, security compliance, mentoring.
Preferred skills
Cross-platform integration, lead lifecycle management, campaign management, customer journey design, AI-driven marketing enablement, predictive analytics, data quality frameworks, Agile at scale, regulated environment experience.
Technologies
Salesforce (Sales Cloud, Service Cloud, Marketing Cloud), Marketo, Jira, Azure DevOps, Einstein, Customer Data Platforms.
Responsibilities
Lead end-to-end business analysis for Salesforce and Marketo; partner with business leaders and IT to shape strategy; facilitate requirements workshops and stakeholder alignment; translate business goals into functional/technical requirements; establish requirements governance and documentation standards; drive process analysis and optimization across CRM and marketing workflows; influence solution design with architects; perform advanced impact and data analysis; lead UAT strategy and execution; identify automation and AI opportunities; ensure alignment with enterprise architecture and compliance; mentor junior analysts; support cross-platform integration initiatives.
Seniority
Senior, hands-on IC with mentorship responsibilities.
