B2C Marketing Manager - Partnerships
Core
Develop and execute global partner marketing and communications strategy for airport lounge and travel experience partners (Priority Pass, LoungeKey) to drive brand awareness, visits, and ancillary product adoption.
Role type
B2B partnerships marketing manager
Builds
Global partner marketing packages, communications plans, and consumer-facing messaging for travel experiences
Domain
Travel, aviation, hospitality
Deliverable
product features
Required skills
B2B/partnerships marketing, global multi-market execution, cross-functional stakeholder management, partner communications strategy, KPI tracking and optimization, commercial awareness
Preferred skills
Travel/loyalty/aviation industry experience, CRM/marketing automation proficiency, partner enablement material creation
Technologies
Salesforce
Responsibilities
Own and execute partner communications plans including bi-monthly e-newsletters and email campaigns; Develop and deliver partner communications aligned to product releases and go-to-market plans; Attend partner meetings to understand requirements and translate them into effective strategies; Act as marketing lead for top strategic partners to elevate visibility; Collaborate with Consumer Communications to feature partners across owned channels; Adapt global narratives into locally relevant content; Support marketing of new and existing ancillary travel products; Lead development and rollout of partnership marketing packages; Coordinate execution across global and local marketing teams; Manage key stakeholders and approval processes; Support planning and execution of the Priority Pass Lounge of the Year Awards; Design and manage processes for creating airport lounge collateral; Develop staff engagement initiatives; Support definition and optimization of KPIs for partner marketing initiatives.
Seniority
Mid-Senior, hands-on IC
