[C] Email Marketing Cloud Specialist
Core
Manage, coordinate, and operate 1:1 communication channels (email, SMS) to deliver campaigns across multiple brands, ensuring quality, efficiency, and ROI.
Role type
Lifecycle & Performance Marketing Specialist (Email/SMS)
Builds
Personalized email and SMS campaigns for sports and entertainment teams/venues
Domain
Sports & Entertainment Marketing
Required skills
Salesforce Marketing Cloud, CRM data segmentation, project management, A/B testing, deliverability management, list management, compliance (CASL/PIPEDA), copywriting, template design
Preferred skills
Experience with drag-and-drop email platforms, analytics interpretation, stakeholder guidance
Technologies
Salesforce Marketing Cloud, Mailchimp, HubSpot
Responsibilities
Manage high-volume communication requests and project lifecycles; coordinate campaign launches and approval processes; review and refine briefs, copy, and creative assets; analyze performance metrics to optimize ROI; craft email copy and subject lines; design and customize mobile-responsive email templates; conduct A/B testing; ensure deliverability and inbox placement; manage email lists and segmentation; monitor campaign performance and reporting.
Seniority
Mid-level, hands-on specialist