B2B Engagement Marketing Lead
Core
Own the subscriber journey from activation through renewal for enterprise clients and professional product subscribers of WP Intelligence, designing omnichannel programs to drive engagement and retention.
Role type
B2B Engagement Marketing Lead
Builds
Omnichannel engagement programs, subscriber lifecycles, and retention strategies for WP Intelligence enterprise product.
Domain
B2B SaaS / Professional Intelligence / News & Media
Deliverable
product features
Required skills
B2B customer engagement, full-funnel lifecycle strategy, A/B and multivariate testing, Marketing Technology platforms (Iterable), analytics tools (Tableau, Looker, Google Analytics), cross-functional partnership
Preferred skills
EdTech or subscription marketing experience, habit formation expertise, upsell and cross-sell strategy
Technologies
Iterable, Tableau, Looker, Google Analytics
Responsibilities
Develop and execute full-funnel lifecycle programs to increase usage and engagement; Build subscriber journeys spanning activation, onboarding, education, loyalty, and renewal; Monitor engagement trends and run experiments to refine segmentation and messaging; Design and manage integrated engagement campaigns across email, onsite, in-app, and push; Partner with Sales, Product, and Engineering to align initiatives with business goals.
Seniority
Mid-Senior, hands-on IC