B2B Engagement Marketing Lead
Core
Own the subscriber journey from activation through renewal for enterprise clients and professional product subscribers of WP Intelligence, designing omnichannel programs to drive engagement and retention.
Role type
Senior B2B Engagement Marketing Lead
Builds
Omnichannel engagement programs, subscriber lifecycles, and retention strategies for WP Intelligence enterprise product
Domain
B2B SaaS / Professional Intelligence / News & Media
Deliverable
product features
Required skills
B2B customer engagement, full-funnel lifecycle strategy, A/B testing, marketing technology platforms, analytics tools, cross-functional collaboration
Preferred skills
EdTech experience, subscription marketing, habit formation, upsell/cross-sell strategies
Technologies
Iterable, Tableau, Looker, Google Analytics
Responsibilities
Develop and execute full-funnel lifecycle programs; Monitor engagement trends and run experiments; Design and manage integrated engagement campaigns across email, onsite, in-app, and push; Partner with Sales, Product, and Editorial to align initiatives; Document processes and improve operational workflows
Seniority
Senior, hands-on IC