Assistant Manager - Customer Value Management
Core
Execute customer value management strategies to engage existing customers, foster loyalty, and drive retention through marketing campaigns, data analysis, and loyalty programs.
Role type
Assistant Manager, Customer Value Management
Builds
Customer engagement experiences, marketing campaigns, and loyalty programs for health and protection customers.
Domain
Insurance / Health & Wellness
Deliverable
product features
Required skills
Customer data analysis, Marketing campaign execution, Loyalty program management, Cross-selling and upselling strategies, Content creation for digital channels, Budget management, Vendor coordination, Governance and audit implementation
Preferred skills
Insurance industry experience, Health and wellness ecosystem knowledge
Technologies
Digital platforms, Social media, Email marketing tools, Web channels