Brand Marketing, Specialist (Assistant Manager)
Core
Drive and implement brand marketing and strategic alliances initiatives to support business priorities and deliver customer outcomes in the health and protection sector.
Role type
Specialist (Assistant Manager) in Brand Marketing and Strategic Alliances
Builds
Brand campaigns, sponsorship activations, publicity strategies, advertising campaigns, and customer engagement experiences
Domain
Insurance / Health & Wellbeing / Brand Marketing
Deliverable
product features
Required skills
Brand strategy, campaign management, stakeholder collaboration, project management, budget management, performance tracking, creative thinking, brand governance, cross-functional leadership
Preferred skills
Digital/social media savvy, innovative problem-solving, attention to detail
Technologies
Excel, PowerPoint
Responsibilities
Support creation and execution of brand and sponsorship campaigns; Plan and manage publicity strategies and advertising campaigns; Collaborate with internal stakeholders, production houses, PR, and marketing agencies; Support planning and execution of celebrity engagements and partnerships; Uphold brand guidelines and governance; Collaborate with cross-functional teams for consistent messaging; Oversee project timelines and deliverables; Track campaign performance and manage budgets; Handle ad-hoc projects and administrative tasks.