Senior Manager / Manager, Digital & Affinity Partner
Core
Distribution sales manager driving business targets and marketing campaigns for individual medical products via digital and affinity partner channels.
Role type
Senior Manager, Digital & Affinity Partner Sales
Builds
Business plans, marketing campaigns, and partner relationships for insurance products
Domain
Insurance (Health, Life, General)
Required skills
Business target achievement, digital marketing strategy, partner onboarding and relationship management, generative AI for content and campaign testing, data analytics for conversion optimization, loyalty club management, project management
Preferred skills
Health/life/general insurance digital campaign experience
Technologies
Google Ads, Bing, SEM, paid social, programmatic campaigns, Google Analytics, A/B testing frameworks
Responsibilities
Formulate business and marketing strategies, manage partner negotiations, leverage generative AI for creatives, translate data into actionable insights, manage membership club deliverables, collaborate on product development projects
Seniority
Senior Manager, hands-on IC
