Marketing Automation Specialist – Adobe Marketo
Core
Operate and improve Adobe Marketo Engage to enable scalable campaign execution and support integration with Microsoft Dynamics 365 CRM for global marketing operations.
Role type
Marketing Automation Specialist
Builds
Marketing automation programs, smart campaigns, nurture programs, forms, landing pages, and data synchronization flows
Domain
B2B Industrial / Marketing Technology
Required skills
Adobe Marketo Engage, Microsoft Dynamics 365 CRM, campaign management, data quality management, integration coordination, stakeholder management, project management, documentation, training delivery
Preferred skills
Adobe Marketo certification, GDPR knowledge, campaign attribution, lifecycle management, lead scoring, segmentation, user documentation
Technologies
Adobe Marketo Engage, Microsoft Dynamics 365
Responsibilities
Manage day-to-day operation of Adobe Marketo Engage, build and optimize campaigns and smart campaigns, support integration and data flows between Marketo and Dynamics 365, monitor and improve data quality and lead routing, gather business requirements for IT and integration teams, partner with global marketing teams to execute automation programs, manage external agencies and technical partners, maintain platform governance and documentation, train and support marketing users
Seniority
Mid-level, hands-on IC
