Senior Manager, CRM Personalization
Core
Design and execute personalized email marketing strategies to drive customer engagement, retention, and growth for Bright Horizons' lifecycle marketing efforts.
Role type
Senior Manager, CRM Personalization
Builds
Personalized email campaigns and site experiences (welcome series, cart abandonment, re-engagement, lifecycle)
Domain
Education & Care / Lifecycle Marketing
Deliverable
product features
Required skills
Email marketing strategy, Campaign management, Data analytics, Team leadership, Segmentation, A/B testing, Compliance (GDPR/CAN-SPAM)
Preferred skills
Salesforce Marketing Cloud, Qlik, Microsoft Dynamics, Project management
Responsibilities
Design personalized email strategies, Oversee campaign planning and execution, Analyze campaign performance and customer behavior, Collaborate with cross-functional teams, Develop segmentation and personalization tactics, Mentor and manage email marketing specialists
Seniority
Senior, hands-on IC with management responsibilities