Manager/Senior Manager, Digital and Media (Integrated Performance Marketing)
Core
Develop and manage global paid media strategy across 15-20 international markets, integrating paid and owned media channels to reach target segments effectively.
Role type
Senior Manager, Integrated Performance Marketing
Builds
Global paid media campaigns, integrated search strategies, and data-driven marketing activation for a travel company
Domain
Travel & Tourism / Digital Marketing
Required skills
Paid media management, multi-channel campaign optimization, global market strategy, test-and-learn agenda execution, data strategy development, Conversion-API infrastructure management, GenAI application in marketing
Preferred skills
Search Engine Optimization, Generative Engine Optimization, martech ecosystem enhancement
Technologies
Programmatic advertising, Social media platforms, Search engines, Conversion-API, GenAI tools
Responsibilities
Develop paid media strategy aligned with business objectives across international markets; Manage and optimize always-on media performance across social, programmatic, search, and video channels; Execute test-and-learn agendas to scale new parameters and uncover innovative audience reach methods; Connect paid media efforts to key business outcomes through tracking and measurement infrastructure; Shape marketing data strategy to harness audience data and apply GenAI for insights
Seniority
Senior Manager, strategic planning with hands-on delivery