Email Marketing Strategist II
Core
Drive lifecycle engagement and campaign performance by building, executing, and optimizing sophisticated email programs for assigned audiences.
Role type
Mid-level marketing strategist (email lifecycle)
Builds
Ongoing and ad hoc email campaigns, advanced Marketo programs
Domain
Higher education marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Email campaign strategy, Marketo automation, A/B and multivariate testing, data analysis, audience segmentation, competitive analysis, stakeholder management
Preferred skills
Marketo certification, HTML for email, Eloqua/HubSpot/Knak/Klaviyo familiarity, Adobe Digital Experience certifications, AI tools in marketing
Technologies
Marketo, Microsoft 365, Eloqua, HubSpot, Knak, Klaviyo, Adobe Digital Experience
Responsibilities
Build, deploy, optimize, and report on multiple ongoing and ad hoc email campaigns; Design and maintain advanced Marketo programs including trigger-based and multistep campaigns; Analyze campaign performance and turn data into actionable recommendations; Lead A/B and multivariate testing; Conduct competitive analyses, quarterly audits, and operational maintenance; Partner across teams to design and launch new campaigns.
Seniority
Mid-level, hands-on IC