Marketing Automation & Quality Technologist
Core
Optimizes marketing automation technologies and campaigns to enable communication with students throughout their lifecycle, ensuring accuracy, functionality, and effectiveness of automated workflows.
Role type
Marketing Automation & Quality Technologist
Builds
Automated marketing campaigns, workflows, and integrations for student lifecycle management
Domain
Higher Education / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketo administration, Salesforce CRM management, data hygiene, campaign optimization, A/B testing, lead scoring, system integration, HTML/CSS basics, reporting and analytics
Preferred skills
Workfront, Jira, Tableau, educational marketing, fintech environment experience
Technologies
Marketo, Salesforce, RingLead, Twilio, Conversica, Excel, Outlook, Word
Responsibilities
Conduct QA checks on outgoing communications including audience segmentation and link tracking; manage data collection, standardization, and normalization; administer Marketo and related business applications; design and optimize integrations between marketing technology platforms and CRM systems; execute marketing campaigns including behavior-based campaigns and email templates; develop and maintain KPI, campaign, and performance reporting; conduct A/B testing to improve conversion rates; create and optimize marketing campaigns across multiple channels including email, browser notifications, and SMS.
Seniority
Mid-level, hands-on IC