CRM Systems Analyst
Core
Own and evolve a school partner's HubSpot ecosystem to enable high-performing recruitment, admissions, and marketing operations.
Role type
CRM Systems Analyst
Builds
Scalable CRM solutions for educational institutions
Domain
Education technology / Revenue Operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
HubSpot (Marketing Hub, Operations Hub), CRM architecture, workflow automation, gap analysis, backlog management, data governance, SQL, reporting tools (Excel/Google Sheets), integrations (Zapier, Make, APIs), BI tools (Tableau, Power BI), forecasting, predictive modeling
Preferred skills
Student information systems experience, complex CRM ecosystems, high-growth organization experience
Technologies
HubSpot, Zapier, Make, SQL, Tableau, Power BI
Responsibilities
Lead requirements gathering via stakeholder interviews and workflow analysis; Develop process maps, user stories, and technical specifications; Conduct gap analyses on CRM workflows; Configure and manage workflows, automation, pipelines, and scoring models; Monitor and resolve data sync issues; Support integrations and middleware tools; Build dashboards and reports on funnel performance and campaign ROI; Perform segmentation and attribution analysis; Develop SOPs and training materials; Lead onboarding and training sessions; Drive adoption of new features and governance standards; Ensure compliance with data privacy requirements
Seniority
Mid-level, hands-on IC