Regional Marketing Specialist
Core
Execute demand generation and Account-Based Marketing (ABM) campaigns to accelerate sales pipelines and engage CXOs in the regional market.
Role type
Regional Marketing Specialist (Demand Gen & ABM)
Builds
Demand generation programs, ABM campaigns, and CXO engagement events
Domain
Cybersecurity / Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation planning, ABM campaign execution, event logistics management, multi-channel content deployment, stakeholder management, data-driven reporting, CRM proficiency
Preferred skills
Experience in cybersecurity or technology industries, trade show management
Technologies
SFDC, Marketo, ON24, Zoom
Responsibilities
Support planning and execution of demand generation programs (webinars, virtual summits), coordinate end-to-end logistics for customer events, implement segment-specific marketing initiatives, execute hyper-targeted ABM campaigns for top-tier accounts, collaborate with sales leadership to coordinate CXO engagement events, manage external vendor relationships, track and report on campaign ROI
Seniority
Mid-Senior, hands-on IC
