ABM EMEA Lead
Core
Design, execute, and optimize data-driven, hyper-targeted Account-Based Marketing (ABM) programs for high-value strategic accounts across the EMEA region to accelerate pipeline velocity and foster C-level engagement.
Role type
Senior ABM Lead (EMEA)
Builds
Multi-channel, personalized ABM campaigns (digital, content syndication, executive roundtables, bespoke events) and AI-enabled content frameworks for enterprise cybersecurity clients.
Domain
B2B Enterprise Marketing / Cybersecurity / SaaS
Deliverable
product features
Required skills
ABM program design and execution, enterprise field marketing, stakeholder management with senior sales executives, data-driven optimization using intent data and funnel metrics, localization of messaging for EMEA sub-regions, AI tool integration for content creation and research, MarTech stack proficiency.
Preferred skills
Fluency in a second European language (French, German, Spanish, or Italian), experience in cybersecurity or deep technology sectors.
Technologies
Salesforce, Marketo, Demandbase, 6sense, ZoomInfo, ON24, Splash
Responsibilities
Partner with Regional Sales Directors to select target accounts and co-create bespoke ABM plans; Architect and deploy multi-channel, personalized ABM campaigns; Act as a bridge between EMEA Field Marketing, Global Campaign Hubs, and Partner Ecosystem teams; Adapt global marketing frameworks to fit regional linguistic, cultural, and compliance needs; Track business outcomes and report on ABM KPIs during quarterly business reviews; Integrate AI capabilities into daily workflows to scale account research and content creation.
Seniority
Senior, hands-on IC
