Field Marketing Manager, Public Sector
Core
Develop and execute integrated marketing plans for the Public Sector in Germany, driving pipeline and growth through data-driven strategies.
Role type
Field Marketing Manager (Public Sector)
Builds
Market-specific marketing programs, executive engagement initiatives, and pipeline acceleration for the German Public Sector.
Domain
Cybersecurity / Enterprise Technology / Public Sector
Deliverable
product features
Required skills
B2B marketing strategy, account-based marketing (ABM), demand generation, executive program management, data analytics, stakeholder management, project management
Preferred skills
Deep knowledge of German Public Sector dynamics, experience in cybersecurity or enterprise technology
Technologies
None explicitly listed
Responsibilities
Own and optimize the integrated marketing plan for Germany's Public Sector; Build trusted relationships with Sales Leadership and key stakeholders; Define and lead integrated marketing programs across strategic accounts; Shape and deliver executive engagement initiatives (CxO programs, roundtables); Drive pipeline creation and acceleration; Measure and optimize marketing performance using data and attribution.
Seniority
Senior, hands-on IC
