Senior Channel Field Marketing Manager, Iberia & Italy
Core
Lead integrated field and channel marketing execution across Iberia & Italy to accelerate pipeline growth and support Enterprise and Commercial Sales.
Role type
Senior Field & Channel Marketing Manager
Builds
Regional marketing programs, partner enablement, demand generation campaigns, and brand presence in Iberia & Italy.
Domain
Cybersecurity / B2B Technology
Deliverable
product features
Required skills
B2B technology marketing, field marketing, channel/partner marketing, demand generation, event management, ABM strategy, market insights, ROI analysis, stakeholder management
Preferred skills
Cybersecurity domain knowledge (cloud security, endpoint, identity, SOC, zero trust), ABM strategy, enterprise account engagement
Technologies
SDFC, Asana, Reachdesk, G-Suite, Zoom Info, ON24
Responsibilities
Own and execute integrated marketing plans aligned to revenue priorities; develop multi-touch programs (events, webinars, digital, social); build partner marketing plans with resellers and MSSPs; drive MDF investment; manage lead flow and conversion optimization; monitor campaign performance and optimize based on metrics.
Seniority
Senior, hands-on IC