Field Marketing Manager, Public Sector
Core
Develop and execute integrated marketing plans for the Public Sector in Germany, driving pipeline and growth through data-driven strategies and executive engagement.
Role type
Field Marketing Manager (Public Sector)
Builds
Market-specific marketing programs, ABM campaigns, demand generation initiatives, and executive engagement experiences for the German Public Sector.
Domain
Cybersecurity / Enterprise Technology / Public Sector (Germany)
Required skills
B2B marketing strategy, Account-Based Marketing (ABM), demand generation, executive program management, stakeholder influence, data analytics, project management, German public sector knowledge
Preferred skills
Cybersecurity industry experience, matrixed environment navigation, thought leadership development
Technologies
Marketing automation platforms, CRM systems, data analytics tools
Responsibilities
Own and optimize the integrated marketing plan for Germany's Public Sector; build trusted relationships with Sales Leadership and key stakeholders; define and lead integrated marketing programs across strategic accounts; shape and deliver executive engagement initiatives (CxO programs, roundtables); drive pipeline creation and acceleration; measure and optimize marketing performance using data and attribution; drive cross-functional alignment across Sales and Marketing.
Seniority
Senior, hands-on IC
