Content Strategist
Core
Develop scalable, partner-ready content strategies and campaign-in-a-box frameworks to enable partners to market Siemens Digital Industries Software solutions effectively.
Role type
Content Strategist (Partner Marketing)
Builds
Scalable content systems, campaign-in-a-box frameworks, and partner enablement materials for Siemens Digital Industries Software.
Domain
B2B Software / Industrial Technology
Deliverable
product features
Required skills
Content strategy, integrated campaign planning, content audits and gap analysis, localization management, data analysis for content optimization, cross-functional collaboration, B2B marketing principles.
Preferred skills
Partner/channel/reseller marketing program experience, campaign-in-a-box framework development, B2B demand generation knowledge, global marketing program support, data-driven content optimization, software/technology/manufacturing industry experience, Forrester B2B marketing frameworks familiarity.
Technologies
Forrester B2B marketing frameworks
Responsibilities
Define partner content requirements and activation needs for integrated campaigns; conduct content audits to identify coverage gaps; build content plans defining assets and messaging; create scalable campaign-in-a-box frameworks; define requirements for primary and derivative assets; guide content development with creative teams; ensure content adherence to brand and localization standards; establish content taxonomy and lifecycle management practices; support partner enablement on campaign materials; analyze content adoption and performance data; recommend strategy improvements based on insights.
Seniority
Mid-Senior, hands-on IC