Senior Regional Marketing Manager, ABM - US Segments
Core
Lead regional Account-Based Marketing (ABM) initiatives to drive pipeline conversion and bookings for high-value Enterprise and Strategic accounts in the US market.
Role type
Senior Regional Marketing Manager (ABM)
Builds
Precision-engineered regional ABM plans, multi-channel campaigns, and bespoke CXO engagement experiences for US segments.
Domain
Cybersecurity / B2B Technology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
ABM strategy and execution, account tiering and insights, buying committee mapping, multi-channel orchestration, intent data utilization, CXO engagement program design, vendor and agency management, account-centric reporting, ROI optimization
Preferred skills
Experience in cybersecurity or technology industry, expertise with ABM tech stack (Demandbase, GCP, Marketo, Salesforce), sales alignment, event management
Technologies
Demandbase, GCP, Marketo, Salesforce
Responsibilities
Design and execute 1:1 and 1:few ABM programs for high-value accounts; Partner with sales to tier target account lists using intent data; Map key personas and buying centers for hyper-personalized messaging; Architect and execute integrated multi-channel ABM plays; Utilize intent signals to identify in-market accounts and launch timely campaigns; Advise on targeted regional programs to move stalled accounts through the sales cycle; Design and execute exclusive CXO engagement events and thought leadership distribution; Oversee external vendors and ABM agencies; Track and optimize ABM program health using account-level engagement data and pipeline lift metrics
Seniority
Senior, hands-on IC