Sr. Manager, Ad Ops
Core
Own and scale the global ad operations function, ensuring operational consistency and data-driven insights to support hyper-growth within the Digital marketing team.
Role type
Sr Manager, Ad Operations (Technical Execution & Optimization)
Builds
Programmatic and direct-buy campaigns across the buyer journey using Google Ad Server (CM360/GAM), FB, and Demandbase.
Domain
Digital Advertising / Ad Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Campaign Manager 360 (CM360) / Google Ad Manager (GAM) expert-level proficiency, programmatic advertising, direct-buy campaigns, HTML/JavaScript, rich media formats, VAST/VPAID, cookie/privacy regulations (GDPR, CCPA), DSP management (Demandbase, Tradedesk, Adobe Cloud), DV360, SA360, social platforms (LinkedIn, Facebook, X), web analytics (Google Analytics, Adobe Analytics), campaign trafficking, tag management, data reconciliation, media planning, performance optimization (CTR, conversions, freq capping).
Preferred skills
Experience in agency, publisher, or large B2B company environments.
Technologies
Google Campaign Manager 360, Google Ad Manager, Facebook Ads, Demandbase, Tradedesk, Adobe Cloud, DV360, SA360, LinkedIn Ads, Google Analytics, Adobe Analytics.
Responsibilities
Own daily operations within Google Ad Server including campaign setup, placement creation, creative trafficking, audience targeting, and tag management; Lead technical QA for ad creatives and tags across web, mobile, and app; Resolve complex ad-serving, tracking, and reporting discrepancies; Manage master ad tags and tracking pixels; Collaborate with premium publishers on creative specs and placement structures; Reconcile data discrepancies between Ad Server, DSPs, and publisher systems; Onboard new ad-tech vendors; Maintain data quality and taxonomy; Configure standardized and custom performance reports; Document best practices for trafficking and asset delivery; Optimize campaign performance metrics.
Seniority
Senior, hands-on IC with management responsibilities
