GTM Change Enablement Senior Principal
Core
Senior Principal Individual Contributor leading change enablement strategy for the Go-to-Market (GTM) transformation program, focusing on CRM, quote-to-cash, and GTM platform ecosystems to drive adoption among Sales, Customer Success, and Marketing teams.
Role type
Senior Principal Individual Contributor (Change Enablement & GTM Strategy)
Builds
GTM transformation programs, enablement strategies, and AI-integrated adoption plans for enterprise sales and service systems.
Domain
Enterprise Software / Go-to-Market (GTM) / Change Management / AI Integration
Required skills
Change management strategy, GTM systems enablement (CRM/CPQ), AI tool evaluation and integration, executive stakeholder management, persona-based campaign design, adoption metrics definition, cross-functional collaboration.
Preferred skills
Generative AI content creation, complex systems transformation experience, formal relationship building with decision makers, success story curation.
Technologies
Salesforce/CRM, CPQ, quote-to-cash platforms, generative AI tools, Slack, intranet platforms.
Responsibilities
Own the change enablement strategy for the GTM transformation program; serve as a senior spokesperson for change enablement to GTM leadership; shape objectives and approach for critical, ambiguous GTM systems initiatives; define persona-based enablement campaigns for distinct GTM audiences; champion the responsible use of AI in enablement and GTM systems; create high-quality enablement materials (videos, FAQs, AI-powered resources); define and track adoption and business-outcome metrics; collaborate cross-functionally with product, engineering, and enablement peers.
Seniority
Senior Principal, Individual Contributor (P6)