Principal AI GTM Strategist – Outbound & Demand Generation
Core
Architect and translate AI-driven demand generation and outbound prospecting strategies, bridging business goals with technical execution for global pipeline growth.
Role type
Principal AI GTM Strategist (Outbound & Demand Generation)
Builds
AI-powered demand-generation engines, prospecting workflows, and strategic GTM processes
Domain
B2B SaaS, Revenue Operations, AI/ML in Sales
Deliverable
product features
Required skills
AI-driven demand generation strategy, end-to-end GTM process architecture, stakeholder influence (VP/SVP level), system logic design, pipeline metrics analysis, BRD/functional spec writing
Preferred skills
B2B outbound prospecting leadership, LLM capabilities knowledge, revenue tech stack familiarity (Clay, 6sense, Salesforce, Outreach, SalesLoft), decision tree design
Technologies
Clay, 6sense, Salesforce, Sales Engagement Platforms, Outreach, SalesLoft
Responsibilities
Map end-to-end AI demand-generation strategy from signal identification to outbound workflows; Translate business requirements into functional specs for technical teams; Align cross-functional strategy with ICP targeting and revenue metrics; Define governance and decision logic for AI workflows; Monitor GTM AI trends and advise on innovation; Measure and optimize prospecting effectiveness via analytics.
Seniority
Principal, strategy & mentorship
