Principal AI GTM Strategist – Outbound & Demand Generation
Core
Strategic operator acting as a GTM architect and translator between business leaders and technical teams to design AI-driven demand generation and prospecting processes.
Role type
Principal AI GTM Strategist (Outbound & Demand Generation)
Builds
AI-driven demand-generation engine, prospecting frameworks, and outbound workflows
Domain
B2B SaaS, Revenue Operations, AI/ML in Marketing
Deliverable
production ML models
Required skills
AI-driven demand generation strategy, GTM process architecture, stakeholder influence (VP/SVP level), system logic design, pipeline metrics analysis, BRD/functional spec writing
Preferred skills
B2B outbound prospecting leadership, LLM capabilities knowledge, revenue tech stack familiarity (Clay, 6sense, Salesforce, Outreach, SalesLoft), decision tree design
Technologies
Clay, 6sense, Salesforce, Sales Engagement Platforms, Outreach, SalesLoft
Responsibilities
Map end-to-end strategy for AI-driven demand generation; Translate business requirements into functional specs for technical teams; Align cross-functional strategy with revenue goals; Define system logic and guardrails for AI workflows; Track industry best practices in GTM AI; Measure and optimize prospecting effectiveness
Seniority
Principal, hands-on IC